The buzz is real. Guadalajara is one of the FIFA World Cup 2026 host cities, and if you scored tickets to a match here, you landed in one of the most exciting places in the tournament. This is Mexico's second-largest city — birthplace of mariachi and tequila, home to Chivas de Guadalajara, and a place with a soccer culture that runs deeper than anywhere else in the country. Beyond the

city insights

It’s not soda, it’s not beer… it’s tejuino. 🥤

Zapopan is that part of the city where plans keep multiplying.

Every October 12, over 2 million people walk the streets of Guadalajara for the Romería.

There’s a moment in September when the sombrero goes on, the rope starts spinning and you just feel it: this is Mexico at its proudest.